The world famous Cognac producer Hennessy has a history dating back to 1765 when the company was established by Irishman Richard Hennessy. Initially an eaux-de-vie trading business, Hennessy was going to become the most successful Cognac exporter in the world. Today, part of the Louis Vuitton Moet Hennessy Group, the company remains to be amongst the most innovative Cognac companies around, forcing collaborations with new markets such as the Hip Hop scene in the US. Its estate and headquarters are based in the famous town of Cognac in Charente.
Today, Hennessy is the leader in the Cognac business with international sales of around 50 million bottles a year. The company realizes its biggest percentage of profit through international export.
With the consistent launch of new products like the bottles “Pure White”, “Hennessy Black” (European launch in Sept 2010 in Frankfurt) or “Fine de Cognac”, Hennessy continues to open up new markets. The US Hip Hop scene is perhaps the best example. By making Cognac popular amongst Afro-American musicians, the drink has taken on a younger and more trendy image. Mix drinks such as Hennessy and Red Bull (Crunk Juice) or cocktails like Sin (Cognac and Gin) have introduced a whole new customer range. Rappers like Snoop Dogg, Busta Rhymes, P. Diddy and Kanye West are proclaimed Hennessy fans.