Martell is the oldest of the big cognac houses. Similar to Rémy Martin, but a few years older still, Martell will soon celebrate its 300 year anniversary. The history of Martell & Co dates back to 1715, when Jean Martell founded the company with the wish to produce only the highest quality in cognac. With the legendary bottles Martell Cordon Bleu, Martell Extra L’Or de Jean Martell and the recent Création Grand Extra from 2007, the company strongly implanted itself in the luxury goods market. It belongs to Pernod Ricard and has sales of around 15 million liters every year. The most precious eaux-de-vie, some of which date back to 1830, are stored in a secret location in the cellars of Jean Martell - approximately 1,6 million 9 liter cases!
In 2001, Martell & Co joined Pernod Ricard, who had just taken over a large part of the spirits company Seagram. Later on, in 2005, Pernod Ricard acquired over half of d’Allied Domecq and finally the champagne labels Mumm and Perrier-Jouet joined as well, turning the group into: Martell Mumm Perrier-Jouet. Like many similar brands, Martell needs to place itself in line with the luxury labels. The company concentrates on its top-of-the-line products such as Martell XO or Martell Création Grand Extra 2007. These products were introduced to the market with large campaigns, resulting in a boom of the premium products. Its most important markets are China, Singapore, Malaysia, Taiwan, USA, Britain, Russia and Mexico. The annual volume in terms of sales has been estimated to lie around 15 million litres, with a growing tendency.
Martell’s Cellar Master Benoit Fil continues to treasure the company’s secret of blending in the tradition of handing down the expertise from generation to generation. The most precious eaux-de-vie, some dating back to 1830, are stored in a cellar called “Paradis”, which has a secret location in the cellars of Jean Martell.